Lucky On Purpose
The Science & Self-Awareness Behind Intentional Success
What people are saying
From Pressure to Purpose:
The Self-Awareness Behind Mindset and Leadership
When leaders operate from pressure instead of purpose, performance suffers. The issue isn’t skill: it’s a mind and nervous system stuck in survival mode.
Josee Madison, transformational speaker and creator of the SMARTER Living™ blueprint, delivers her signature keynote, Lucky on Purpose™, helping high-achievers rewire their mindset for clarity, calm, and creativity.
“Good luck is another name for tenacity of purpose.”
— Ralph Waldo Emerson
Grounded in science-based insights and self-awareness, she teaches how stress can become strategy and how emotional intelligence fuels human-centered leadership.
With a life that’s taken her from courtrooms to concert tours to quiet moments of reflection, Josee brings a rare mix of perspective, warmth, and wit. Her French-Canadian humor (and occasional American idiom mishap) keeps even brain science engaging and fun.
Blending science and soul, she proves these aren’t soft skills: they’re success strategies that help both people and profits thrive.
Lucky on Purpose™ is where the shift begins, but self-awareness is what makes it stick.
That’s where the SMARTER Living™ blueprint comes in.
SMARTER Living™: The Framework Behind Lucky on Purpose™
It’s the core principle Josee introduces in her Lucky on Purpose™ keynote, and it stands on its own as the foundation for rewiring the mind for clarity, calm, and confidence.
The remaining SMARTER Living™ principles build on that foundation, guiding professionals to deepen emotional intelligence, strengthen resilience, and lead with purpose and presence.
Through science-based insights and soulful practices, Josee helps leaders align logic with intuition, move from reaction to regulation, and create meaningful, human-centered success.
Discover Josee’s SMARTER Living™ blueprint for conscious leadership and sustainable growth.
Explore the SMARTER Living™ page HERE.
“When Josee talks, she doesn’t just inspire, she reveals the opportunities hiding in plain sight and shows audiences how to seize them with clarity, courage, and confidence.”
– Elizabeth,
University of South Carolina
Lucky On Purpose™
The Science & Self-Awareness Behind Intentional Success
Unlearn. Rewire.
Lead with Purpose.
Discover how science-based insights and self-awareness transform the way leaders and teams think, feel, and perform.
Through impactful storytelling and humor, Josee shows audiences how to align their inner world with their outer work, cultivating clarity, collaboration, and human-centered leadership that drives results.
This keynote goes beyond burnout prevention. It empowers teams to operate from alignment, not autopilot, expanding emotional intelligence and inspiring purpose-driven performance.
Bring Lucky on Purpose™ to your next event and experience the intersection of science and self-awareness in intentional success.
Visit the Meeting Planner page for media kit, bio, and keynote details
The Science of Intentional Success
Self-Awareness Is the New Superpower
Lucky on Purpose™ empowers professionals to align who they are with how they lead, transforming reaction into intention and stress into strategy.
Key Takeaways:
✓ Higher engagement and productivity
✓ Lower burnout and turnover
✓ Better leadership decisions
✓ Healthier, more human-centric workplaces
Ready to Bring Lucky on Purpose™ to Your Audience?
Inspire your next conference or leadership summit with Lucky on Purpose™
Book Josee and help your teams think clearly, connect more deeply, and lead with purpose.
What Do Monks, Judges, and Pop Stars Have in Common?
They all played a role in changing the course of Josee’s life.
From working with judges to managing national and international music tours and spending time among monks, each chapter revealed the same lesson: success means nothing without alignment.
At 41, a neurological condition brought on by burnout, stress, and alcohol addiction became her wake-up call. It forced her to pause, to rebuild her life from the inside out, and to study how the mind truly works.
Through that transformation, Josee discovered that what we think, feel, and say shapes the path of our lives.
That realization became the foundation for her mission today: helping leaders and teams create intentional success through self-awareness, science-based insights, and emotional intelligence.
True leadership isn’t about control, it’s about alignment, clarity, and the courage to change from within.
